To transform factory farming into humane farming. Current laws permit cruel, frightening and painful conditions for animals in support of the maximum profit for factory farmers and the corporations they serve. We need to show consumers where their food really comes from and call them to action. If people only saw the pigs in tiny crates, the chickens crammed against each other in cages, the cows so fearful as they are led in groups to slaughter, the tiny babies taken from their mothers, crying ......We must create consumer demand that changes corporate practices, leads to legal reform, and supports the heath and spirit of America and all its living beings.